Color Theory

From the color theory presentation, I learned a lot of theories and strategies of using color to create unity. Hue is the family name of a color, such as green, red, or blue and it carries expressive aspect. Value is lightness or darkness of a clolor. Tints are colors at the top. Shades (mixed with white) are colors at the bottom (mixed with black,grey or opposite color on wheel) and shde also create 3 dimensional form. Achromatic is black and white,  which represents truth or honesty. Chroma is the purity of the color, ranging from strong chroma- straight out of the tube- to weak chroma that looks very greyed out. 

We also learned ways to use all of this to make a good palette. For example, color balance states that we intuitively we react better to the darker value being dominant. Color unity states that artists and designers employ color unity strategies to convey an idea more clearlyand helps define what to look at. A limited palette could also create unity. One of the best ways to create unity is by using hue, value or chroma dominance (different shades of one color). Transitions in hue, value or chroma create color unity by eliminating big visual leaps, showing the viewers eye path through the picture plane. All of these strategies help designers keep their color use clean and valuable.