What are the advantages of a multiple column grid.?
You can have a
more flexible grid and differentiation in hierarchy.
How many characters is optimal for a line length? words per
line?
50-55 characters and between 9 to 12 words according to
Fonts.com
Why is the baseline grid used in design?
You can align
other text and photos with the baseline.
What are reasons to set type justified? ragged (unjustified)?
Justified text
can be hard to read, not allowing the reader to follow between lines as easily
as ragged edges. Spacing can also becomes awkward in lines and leave wide blank
spaces. But often it looks clean and compact on the page.
What is a typographic river?
A gap in typesetting,
which appears to run through a paragraph of text, due to a coincidental
alignment of spaces.
What does clothesline, hangline or flow line mean?
an area
across the top can be reserved for images and captions, and body text can
“hang” from a common line
What
is type color/texture mean?
Color has to have enough contrast
with the background to be easy to read.
How
does x-height affect type color?
A large x-height increases the
negative space within each letter, so colors will appear lighter in more white
space.
What
are some ways to indicate a new paragraph. Are there any rules?
You can indent to the next line or
skip a few spaces and not indent your sentence.
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