2. Armin Hofmann

Armin Hofmann was a Swiss graphic designer that has been noted for his great influence on "generations of designers". His style is elegant and simple and worked as a lithographer and graphic designer before becoming and educator. Hofmann was a great teacher to young designers, his student Kenneth Hiebert said Hofmann's class was like starting all over again in design. He influenced many designers and had a beautiful personal style that is well recognized today.

http://www.aiga.org/medalist-arminhofmann/