Final Kellogg's Boxes

In my Kellogg's Rice Krispies designs I expressed Comfort, Confidence, and Energy. While creating my box for Comfort, I chose colors that were warm and charming. I chose to create hand lettering to create an informal and homey feel to the box and chose Archer for my digital-based font because it is a friendly slab-serif that is modern yet familiar. I also chose a traditional cereal box layout to further exude Comfort for the user. Overall, I decided my Comfort box would be best for a client because it would potentially have the most commercial success with the general public.