Tim Brown Ted Talk

During his TED talk, Tim Brown urges designers to think past small, object-based design that has become the norm in the 20^th century, and apply design-process thinking to larger schemes than simple consumer products. “World-changing innovations” can be brought about by designers, not just fashionable objects to be put on shelves. Brown emphasizes that design ought to be human-centered and you have to understand the culture of the people who you’re designing for, and I agree with that sentiment. He emphasizes the successfulness of prototyping, how it speeds along thinking, and leads you to ask the right questions. Brown urges that design thinking should be applied to new world issues because in design thinking one creates new alternatives, rather than picking from several already known options.

            I think this is a really inspirational speech, because it shows us that we may not only be designing posters or pencil sharpeners for the rest of our lives, but really creating change in the world through our process of thinking. It truly inspires me to think bigger, aim at projects that will help people, and use design thinking to generate new ideas that could create positive change in the world.